Paradesignworks

A major Hong Kong based fashion group established a new lifestyle brand for young and fashion-forward men, requires a spatial design for their first retail store that reflect it brand identity. Located at a prominent corner unit in Causeway Bay, the retail heart of Hong Kong, the new concept store of At Twenty designed by VERB STUDIO in collaboration with PARA DESIGNWORKS, aimed to create a spatial experience that manifest the philosophy of the brand and it products. The design started with a minimal approach that the geometry has been stripped down to it fundamental state. The existing structural frame of the facade have been revealed and preserved, while a new grid works has been implemented at the interior to define differen... More