Promotion
An overview of projects, products and exclusive articles about promotion
Project • By ATELIER WRITE • Pavilions
beyond the office
This is a space design for a PR event to promote NTT Urban Development’s “owns” office brand prior to its opening. The “owns” brand was created in pursuit of “a place where people want to gather” in an age when it has become common for people to independently choose where they work.
Kenta Hasegawa
ATELIER WRITE
ATELIER WRITE
The planned site, SHARE GREEN MINAMI AOYAMA, is a facility that makes temporary use of vacant land in an urban planning park area, which is located in a prime central Tokyo location, yet is quiet and surrounded by abundant greenery. Since the event space faces a greenery square, we created a staircase-like seating area so that visitors can enjoy the view. By faci... More
Project • By Brigada • Exhibitions
Adris Lawn Grow
As for the previous years, Brigada was in charge of Adris promotion during the Weekend Media Festival in Rovinj. The brief was to transform ideas and messages from Adris recent annual report to a spatial intervention in the former Tobacco Factory.
The idea of growth, through identification and nurturing of the potential was transformed by the living, organic installation with growing grass. Unlike the previous Adris promotional stands at the WMF in Rovinj, where the pavilion was primarily a visual experience, this time focus was on the phenomenon of growth.
A natural ambient has been created, opposed to an unusual form around which festival visitors stopped, used it to relax, talk, work on their computers or just go through Adris c... More