Repositioning
An overview of projects, products and exclusive articles about repositioning
Project • By ingenhoven associates • Offices
Calwer Passage
Introduction
Nestled in the heart of Stuttgart's city center, the Calwer Passage introduces lush greenery into the cityscape while preserving heritage-listed building sections. The greening of façades and rooftops establishes a high-quality urban space with a natural, healthy climate, providing an architectural answer to the climate change challenges. The rich diversity of species generates a vibrant and ever-changing appearance.
Architecturally distinctive, this pioneering project significantly enhances the resilience and appeal of the city.
© HGEsch
Project Description
The redesign of the Calwer Passage involves the replacement of a 1970s building's upper volume with a new, lushly greened structure, while partia... More
Project • By Bergmeyer • Shops
Tree House Brewing Company
This independent brewer-owned company is renowned for making inspired libations for all. Intending to create a sought-after destination to match their craft-brewing mastery, they enlisted our design team to create an engaging customer experience for their ultra-devoted fanbase, building excitement and anticipation on route to their new taproom.
Caption
Focusing on an immersive brand journey for the retail and front of house at the new 100,000 SQ FT brewery in Deerfield, we brought new life into a former mid-century publishing company building. An amalgamation of the existing space through adaptive reuse and a branded environment true to its identity, the company has taken root in its new home in Western MA.
Caption
Visitors are... More
Project • By Steinberg Hart • Offices
PacMutual Building
Located in downtown Los Angeles, the historic PacMutual Building is a complex of three buildings, the oldest of which dates back to 1908. The project developed amenity spaces that attract a progressive mix of creative media tenants. A fitness center, tenant lounge, state-of-the-art conference center, and bike spa is located on the first and second floors, forming a hub around the two-story lobby in the Sentry Building.As an official historic landmark in the City of Los Angeles, the building’s existing Beaux Arts-style ornamentation could not be altered. Steinberg Hart’s interior design team abstracted the existing flora and fauna patterns to create a unique recurring design motif. This new pattern creates a visual logic to the interior laby... More