Restraint

McCann Minneapolis recently began a process of realigning itself with its founding partner’s creative values developed half a century ago. To reinvent internal creative processes, the agency’s new leadership envisioned a more dynamic, collaborative workspace that would nurture and convey its creative process. In the heart of downtown Minneapolis, Snow Kreilich designed McCann’s powerful new workplace that offers coffered ceilings, city views, a penthouse and rooftop terrace. Capitalizing on three walls of perimeter daylight and city views, the design organizes enclosed spaces along the southern opaque wall and glass enclosed offices and conference rooms along the east wall. A diffuse vaporous light quality evident in the raw space was enhan... More