Shanghaicoffee

Shanghai stands as one of the most dynamic and competitive hubs in the global coffee market, serving as the ultimate proving ground for globalization, localization, and brand innovation. Amid this bustling metropolis lies the newly reimagined Captain George Flavor Museum, founded by PENG Jinyang, known as Captain George, the champion of the 2025 World Coffee Roasting Championship (WCRC). Celebrated for his mastery of roasting, access to premium green bean supply chains, and competition-grade quality, Captain George has garnered deep respect from industry insiders and passionate coffee aficionados alike. SFAP SFAP SFAP The museum’s entrance, designed as a recessed portal, maintains the building’s imposing volume w... More