Shein

Chinese fashion giant SHEIN reaches consumers across more than 150 countries and is the world’s largest, purely online fashion company in terms of sales of self-branded products. Armed with a mission to offer accessible and affordable fast fashion, SHEIN is poised to capture the growing opportunities in the booming consumer market. To support the firm’s growth in Southeast Asia, SHEIN tasked ID21 to design its first office in Singapore at Marina Bay Financial Centre, the heart of the Central Business District. Desmond Foo Our design muse and inspiration here is the multifaceted woman, and the wide array of fast fashion options available to her from SHEIN as a channel of creative self-expression. Each zone within the office... More