Shoeboys

“SHOEBOYS” is a shoeshine and leather shoe shop run by Subaru Okuno, known as the YouTuber “Okkun,” whose shoe-shining videos are popular among the young generation. This shop is, so to say, an attempt to emerge from the virtual world of the Internet to a real, physical world. It was designed in the midst of the new coronavirus pandemic when shopping at brick-and-mortar stores was difficult. Although online shopping is becoming more and more sophisticated, Suzuki believes people definitely still enjoy visiting physical stores. Located in a quaint residential area away from the busy shopping district in Ikebukuro, the shop attracts fans of Mr. Okuno and people who know about SHOEBOYS. Suzuki wanted people to feel the... More