Shop concept

ROX Beauty, the online store that specializes in face, body and hair care appliances, has opened its first physical store in the heart of Zagreb, in Ilica 54 Street. This store allows those who due to their hectic lifestyle don’t always have the time to go to the salon, to enjoy beauty treatments whenever they want from the comfort of their own home. Following the “pleasure rituals” concept, we have designed a space that creates a sense of comfort, intimacy and softness – by entering the store, customers leave behind the busy outside world and step into a space that invites them to slow down and take some time to focus on their own wellbeing and self-care. This kind of concept requires a so-called total design which... More