#showroom reception space

In the pedestrian heart of Padua, Essentia redefines the concept of a showroom through an intervention that works on spatial continuity and the expressive power of surfaces. The project moves beyond simple commercial display to create a unified organism, where cement resin, stone, and wood become architectural matter that guides the visitor from the public dimension of the ground floor toward the immersive and intimate dimension of the basement. The entrance welcomes the client into a space that becomes an urban scenography. The reception stands out as a monolithic volume in travertine: a tectonic presence that organizes flows and acts as the first material manifesto, directing the gaze toward the hall. Here, the environment is rhythmicall... More

This project was designed as a reception space for Yanfeng Automotive Trim Systems Company, to receive its premium customers. Located on the second floor of their showroom, the space was originally windowless, dark, and confined. The designer cut two long windows in the south facade to bring the view of the trees outside into the interior. The view, sunlight and air can flow and mingle between the interior and exterior. LEDIDU Visitors are welcomed from the ground floor to the second floor through a simple, lofty stairwell hung with spherical pendant lamp. Upon arrival on the second floor, the long windows of the south side lounge area bring light and views into the eye, providing a delicate balance of uplift and calm. One can take a... More