Soft finishes

Italian furniture label Moroso in collaboration with Spanish architect Patricia Urquiola revamp the company's three-storey flagship store at Madison Avenue in New York, marking its 70th Anniversary. The store comprises a series of galleries and rooms that will house various collections, offering a diverse product range for everyone, from casual visitors to those looking for a complete office makeover. Alex Kroke Photography On entering, a double-height open space welcomes the users at the ground level, lined with various living room arrangements, all furnished with Moroso collections. Enveloped in an earthy palette of terracotta and wood, the design instils a sense of warmth and style. Alex Kroke Photography Throughout t... More