Spacedesign

MUI BLACK is a brand that showcases high-quality cashmere-based clothing and aims to balance delicate design, soft and warm materials, and practicality and luxury. To experience this mood of MUI BLACK naturally in the space, we propose the concept of "Invitation to the Room of Silent Winter" and capture MUI BLACK’s unique atmosphere in all elements of the brand's sensibility, including space design, VMD, prop production, visual design, and catering. Seeun Park Seeun Park Conte de Tulear in Dosan-daero, Gangnam, where the pop-up was held, was a space with distinct personality before, so it was newly finished with a deep burgundy-colored carpet to create a calm and warm atmosphere that matches the winter mood. Seeun Park... More