Steel mesh frame

The United Cycling LAB & Store is a retail space that fosters knowledge, learning and innovation and perhaps even more importantly, inspires people to dream.   The showroom is designed to elevate the displayed Argon 18 bicycles and to interpret their sovereignty. It is a chapel for the bicycles and offers an invitation to admire the products for their technical superiority, to inspect and to touch them.   All the included design elements serve this purpose: bicycles floating in the air, a ceiling height of almost 6 meters, illuminated display furniture and mirrored glass that gives the illusion of an infinite lines of bicycles floating in the air. “The store of the future will be a cultural catalyst”, says Bran... More