#strategy
An overview of projects, products and exclusive articles about #strategy
Project • By De Zwarte Hond • Masterplans
Heart of the Waalsprong
The Heart of the Waalsprong is the new centre of Nijmegen-Noord, where shopping, living and facilities come together. De Zwarte Hond was commissioned by AM and VanWonen to design the urban plan and the Donk and Elft apartment blocks. Other homes in the area were designed by architects BRINK architecture & urbanism, Korth Tielens Architects, Level of Detail and Monadnock. De Urbanisten designed the landscaping, which connects the central square to the Waal River via a green route with a wadi, squares and gardens.
© Eva Bloem
© Eva Bloem
The character of a pleasant townThe core question in the design for the Heart of the Waalsprong was how to turn a large new shopping centre into an attractive and pleasant ‘town... More
Project • By Bergmeyer • Shops
Johnny Cupcakes
Entrepreneur Johnny Earle, aka "Johnny Cupcakes," is a bona fide Brand Hysteria Expert. It's seemingly baked into his DNA as a self-starter who's been launching businesses since he was a young kid. Johnny Cupcakes has won over the masses with his fakery for over twenty years without selling any baked goods. Instead, he has created an empire with a heartfelt mission to make people happy by designing limited-edition t-shirts, greeting cards, and apparel.
Ben Gebo Photography
Ben Gebo Photography
When the chance arose to move Johnny Cupcakes’ existing store on Boston's Newbury Street to a new location closer to Mass Ave., Johnny jumped on the opportunity to re-envision his store and further amplify his brand and customer exper... More
Tree House Brewing Company, Greater Boston
The Tree House Greater Boston project is the cultivation of the long-time successful collaboration between Tree House Brewing Company and Bergmeyer. In selecting Bergmeyer as their design partner once again, Tree House found a collaborator deeply attuned to the brand's ethos, operational intricacies, and the irreverent fusion of craft beer and golf.
Caption
Caption
Tree House embarked on a mission to revitalize a well-known Tewksbury community landmark, infusing it with new life while preserving its sentimental value and history. Tree House, with a unique location-driven business model centered exclusively on in-house beverage sales, aimed to create another regional outpost that differentiated itself through novelty. This endea... More