Tathra place

Tathra Place is a farm-to-table butchery concept that brings together branding, packaging and retail design to communicate the values of regenerative agriculture through a cohesive customer experience. Developed as a contemporary food retail destination, the project goes beyond creating a visual identity, establishing a brand that celebrates ethical farming, transparency and a genuine connection to the land. At the heart of the project is a simple philosophy: healthy land creates healthy animals, and healthy animals nourish healthy communities. This belief informed every stage of the design process, shaping a brand that reflects the natural cycles of agriculture while highlighting the care, craftsmanship and responsibility behind every pro... More