تهران

This project is an example of the reinvention of a shoe and handbag store located on one of the busiest streets in the city—a location that, due to high visual density, required the creation of a calm, inviting, and identity-driven environment. The client, owner of the “Boof” brand, aimed to provide a pleasant shopping experience for customers while presenting a distinctive and attractive storefront. The starting point of the design was the brand’s owl symbol—a motif that, through conceptual interpretation and translation into form and lighting, became the foundation for a fluid and cohesive store interior. MAINA Design MAINA Design Brand-Inspired Design and the Role of the CeilingThe store is slight... More

Silent Glow is an interior design project for a beauty clinic, conceived with a distinct approach that departs from the conventional atmosphere of medical spaces. The main objective was to create a modern and minimal environment that, beyond its professional functionality, conveys a sense of calmness, humanity, and distance from the sterile, anxiety-inducing clichés of healthcare facilities. Azadeh Azizi Azadeh Azizi Given the conversion of the space from an office to a beauty clinic, the design and execution process involved extensive interventions—from demolition of existing partitions and a complete reconfiguration of mechanical and electrical systems to detailed finishing work and custom furniture design. Proper... More

The idea of “On the Orbit of Mars” was inspired by a futuristic vision of the year 2060 — an era when humans have established colonies on the Red Planet, and women play a pioneering role in shaping this new civilization. Within this narrative, the beauty salon becomes more than a service space: it transforms into a metaphorical platform for renewal, empowerment, and feminine independence in an otherworldly setting. Azadeh Azizi The design translates this story into architectural language through: An interior evoking a space station, using reflective surfaces, mirrors, and metallic finishes that immerse visitors in a cosmic atmosphere.Linear and floating light strips, symbolizing orbital paths and the sensation of we... More

Name Philosophy The word Tendenza in Italian means tendency, trend, or a new movement. This name was chosen to emphasize that the store is not merely a place of commerce, but a platform for presenting new currents in fashion and lifestyle for women. The identity of the project is tightly connected to this meaning—conveying a sense of movement, modernity, and individuality through spatial design. Nimik Studio Conceptual Idea Tendenza was conceived as more than a retail space—it was envisioned as a place where shopping transforms into a sensory and meaningful experience. The design revolves around the subtle duality of energy and calmness: A vibrant, dynamic, and eye-catching entry to attract passersby.A softer, more inti... More

In the arms of nature, with open arms Sky Villa, a manifestation of extroverted architecture in the heart of Mazandaran nature, where panoramic views blend with private spaces. This villa is like a picture of a house that opens up to the beauties of Mazandaran and provides a pleasant space for private life and at the same time a deep connection with nature. Among the lush green trees of Sarkhrood, Sky Villa presents itself as an outstanding example of native architecture of this region. This villa, inspired by traditional architecture and at the same time designed with a view to the future, redefines the concept of a porch. Prepared in noron office The native architecture of Mazandaran, which has its roots in the unique climate of t... More

Coexistence with nature Since the place considered for the construction of the project is located on a mountain slope with pristine nature and overlooking natural landscapes. We started with the question of how we can achieve a peaceful dialogue between nature and buildings. Therefore, we decided that as much as possible, while paying attention to providing the uses requested by the client, we should be subject to the bed, forces and construction methods that have been used in the traditional construction of mountainous areas. Alireza Falahatkar Although in the construction of neighboring buildings, not much attention was paid to the bed.The strongest force in the site is the horizontal line of topography, which led us to imagine the... More

Located to the east of Tehran,Iran in a harsh industrial setting, Steel Form Factory’s multi-purpose building is aimed at providing a pleasant space fulfilling several functions, comprising of two offices, two residential units, a showroom and several locker rooms.When the architects were commissioned the job, the first floor structure was implemented and the team was asked to design within a tight budget, fulfilling several functions in a small land. Therefore, a cubic simple form was chosen as the dominant mass to match the industrial neighborhood fabric while reducing the expenditures.As the building site was located in an industrial context and adjacent to the steel factory, the initial challenge seemed to be controlling the noise and v... More

Laico is a brand containing multiple sub-brands with various products, hence to design Laico central store, each group of products need various stands with different forms. The store is giant and hard to perceive. Numerous columns, irregular layout, illegibility of the space makes the user confused through the space.Client: I cannot see where the space ends. I want my every product to be seen. A Pan-optic space with appropriate zoning and transparency to satisfy all the differences. -How could diversity be illustrated by the means of integrity?-A peaceful space with a variety of products, not adding complexity to complexity, a perceivable space for the user. -Around which center can the layout become integrated?-What is the contemporary vis... More