Unpugged

Hotel design by The Invisible Party for UnpluggedThe concept for Hotel Unplugged, which opened its doors in 2020, was created - from scratch - by The Invisible Party; one of Amsterdam’s leading boutique design studios. The building was already there, but it still needed a story. The goal was to present Unplugged as an extension of progressive Rotterdam. A place where the standards of the past are let go and innovation is central. The hotel places this focus on innovation to tap into a new group of travellers; the millennial who combines discovery with comfort and design. This group often leads busy, stressful lives and seeks out places where they can truly unplug. The Invisible Party was tasked with turning this emphasis on disconnect... More