Visual merchandising

In the heart of the bustling streets of Beijing, FILA Fusion’s innovative concept store seamlessly weaves the rich tapestry of Italian culture into a contemporary street-style narrative. Seth Powers Rooted in the brand’s history, FILA’s journey from a small textile shop in Biella, Italy, to a global icon unfolds within the walls of this unique space. Q&A design strategy for this space revolves around the concept of translation, where iconic elements from Italy seamlessly find a place in the store’s fabric. Seth Powers Statues gracefully morph into dynamic mannequins, while columns and fragments of Roman ruins serve as captivating displays for the latest products. Overhead, porticoes transform into a s... More

BYREDO Chengdu SKP-S flagship store pays tribute to construction workers who played an important role in the process of establishing the brand's footprint. Their craftsmanship and excellence are often hidden under the brand's luxurious finish.  Seth Powers Through rows of metal brackets, BYREDO Chengdu SKP-S flagship store appears to be a “semi-finished product”.  Seth Powers Building materials such as gypsum board, concrete and steel bars are used to create an industrial style design aesthetics. Bright pink stands out through layers of grey tones, giving people a striking visual impression. A bright yellow crane is placed on the ceiling, while a vivid statue of a "construction worker" stands atop a ladder,... More

Get ready to take a ride on the wild side of style! Welcome to S.WEAR, a brand hailing all the way from the sunny shores of Israel. MARC NOGUE At S.WEAR, comfort meets casual with a abondance of sizes and a rainbow of colors to choose from. And just when you thought it couldn't get any better, we´ve added a twist! Make it INSAYN´LY, Our shop is like a chameleon, changing with each new collection to keep up with the seasons. MARC NOGUE Think of our store as a giant jigsaw puzzle, with nine modular elements that can be rearranged in a snap. With so many clothes, colors, and sizes, we needed a way to showcase all of our fab finds. That's why we've made the most of our vertical space, using movable scales to create an ey... More

This independent brewer-owned company is renowned for making inspired libations for all. Intending to create a sought-after destination to match their craft-brewing mastery, they enlisted our design team to create an engaging customer experience for their ultra-devoted fanbase, building excitement and anticipation on route to their new taproom. Caption Focusing on an immersive brand journey for the retail and front of house at the new 100,000 SQ FT brewery in Deerfield, we brought new life into a former mid-century publishing company building. An amalgamation of the existing space through adaptive reuse and a branded environment true to its identity, the company has taken root in its new home in Western MA. Caption Visitors are... More

MG2 has worked with Urban Outfitters, Inc. to create unique shopping experiences for both its name brand and Anthropologie stores. For Anthropologie, the design of each store must provide the right backdrop for the ever-changing merchandising vignettes while communicating a consistent brand language. From initial site survey to design and construction, “one-of-a-kind” is a keynote to the design of Anthropologie stores. In the bustling Granville Street area of Vancouver, British Columbia, MG2 partnered with Urban Outfitters on a new Anthropologie store in an existing retail building. The store design seamlessly integrates original elements of the building while utilizing reclaimed materials to create an aesthetic that feels both... More

For the premium men’s fashion brand WAHTS we have created a concept and interior design for their Brand Store in Amsterdam. WAHTS stands for We Are Here To Stay so the design might be quite iconic. So far the clothing has only been sold online, now the time was right for a real store that would support the concept.The clothing of WAHTS follow the rules of comfort and style and merge luxury menswear and contemporary sportswear into comfortable men’s fashion. The interior should support this image. By keeping the layout spacious and well-arranged, clothing and accessories receive all the attention they need. With a sober use of white, gray and black colors, it all became an unit with graphical elements which give podium to all the WAHTS items... More