VisualMerchandising

Entering the fitting room with the selected garments evokes an experience shaped by passing into a space enclosed by fabric-draped walls, where boundaries are defined through their presence. Caption In this space, the mirror is not merely a reflective surface; it is a theatrical and decision-making element in the selection process. It is an active and interpretive component that elevates choice from a purely visual procedure to an existential experience. Caption The elimination of the display window is not only the dissolution of a representational element but also a paradigmatic shift in the interaction with objects—garments are no longer presented as predetermined and imposed products for the observer’s gaze but ra... More