Weekend media festival
An overview of projects, products and exclusive articles about weekend media festival
Project • By Brigada • Exhibitions
Adris Pavilion At WMF
Brigada developed the concept for an exhibition of Adris Group’s multiple-award-winning annual reports, realized over the past ten years in association with Bruketa& Žinić OM, at this year’s Weekend Media Festival.
For the exhibition, held in a former tobacco factory, Brigada installed ten white cylinders, each functioning as a “mini pavilion” presenting one annual report. On the exterior of each cylinder, important events associated with that year were listed, while on the inside, the specific design of the annual report was displayed. By “entering” a mini pavilion, visitors created their own micro space where they could briefly get away from the bustle of the festival and view the exhibition in peace. Visitors who refrained from du... More
Project • By Brigada • Exhibitions
Adris Lawn Grow
As for the previous years, Brigada was in charge of Adris promotion during the Weekend Media Festival in Rovinj. The brief was to transform ideas and messages from Adris recent annual report to a spatial intervention in the former Tobacco Factory.
The idea of growth, through identification and nurturing of the potential was transformed by the living, organic installation with growing grass. Unlike the previous Adris promotional stands at the WMF in Rovinj, where the pavilion was primarily a visual experience, this time focus was on the phenomenon of growth.
A natural ambient has been created, opposed to an unusual form around which festival visitors stopped, used it to relax, talk, work on their computers or just go through Adris c... More