Weill

Weill, family and clothing brand, a pioneer of the French ready-to-wear industry, celebrated the company centenary in 1992. Currently the brand is undergoing a major upgrade, in which architecture plays one of the key parts. With several departments relocated outside Paris, today Weill’s historic premises in Northern Paris houses solely the brand’s headquarters and boutique. The need to reconsider the use of the extra space (representing almost 50% of the total floor area), together with the desire to revamp the corporate image, has informed the brief for a restricted competition won by Paris-based Moussafir Architectes. The architects’ challenge consisted of three major tasks: 1) Increase the building’s cost efficiency by redistribu... More