The year was 2011, Ar Kenny Chong & Ar Choon Sin Ho, founders of A3 PROJECTS S.B. decided to relocate back to Malaysia, after spending 15 years living in the UK. Whilst readjusting their lives in Malaysia, they tried looking for a new start that can combine their significant overseas experience & exposure, in design and the building construction industry. They strongly believe that architecture should respond to the local context, as well as the climatic condition, creating a sense of local values and heritage that meets with the social and economic needs. With both partners sharing such strong passions in architecture, Arch Cubic sdn bhd was formed in November of 2013. It was later renamed as A3 PROJECTS and moved to Sentul East, Kuala Lumpur. Their key disciplines are architecture, interior design and masterplanning.
OUR ETHOS & CULTURE.
Over the years architecture and technology have changed tremendously. Even perceptions of aesthetics have changed. Despite these evolutions, our principles in design remain intact, echoing *Dieter Rams’ commandments in good design: Innovative, aesthetics, usefulness, honesty, long lasting, environmental friendly & Attention to detail. We embrace the approach of integrated design and adopt a research basis and tailor-made approach in the design process. We work closely with clients’ team, other professionals including fellow consultants in civil & structural, mechanical & electrical, landscape design, lighting and acoustics. The practice continuously seeks out NICHE DESIGN in the ever evolving creative industry. Careful interpretation of client’s brief and satisfying their aspirational requirements | Sensitive in weaving the spatial dynamics that bring delightful experience | Creative adopting practical and value added solutions to challenges | Effective and well managed teamwork | As the practice continue to grow from strengths to strengths, it becomes important to define the core values from which the practice developed its own culture, branding, and business acumen to satisfy our clients' requirements satisfactorily.