There is no point in going over unimportant ground. Technology, the latest techniques, perfect functioning, ergonomics, how things move.
There is no need to waste time covering such ground, as all of these things can be taken for granted when it comes to our work. Excellence is part of our genetic make-up, set in our DNA, but we aim to take things even further.
While marketing researchers seem obsessed with understanding what makes consumers tick, taking each buyer as a highly rational and decisive individual, able to arrive at carefully pondered logical decisions, at Aster we take a different view.
Can you count my every heartbeat?
It is why at Aster we also add a careful blend of love and respect
It is why every single one of our collections is all about arousing strong emotions, telling stories, our collections are part of our daily lives, of the lives we used to live, and even the lives we shall live in the future.
There is so much to discover. As Maya Angelou famously wrote:
"people will forget what you said, people will forget what you did, but people will never forget how you made them feel."
This is what we are all about, and why we believe in throwing ourselves wholeheartedly into our work, the work of a lifetime.
It is why it is so important to tell the tale of yesteryears, and share the things that make our lives worth living.
It is why Aster Cucine is still the only choice worth making.