The firm was founded in 2006, with the commitment to introduce fresh, bold, and innovative concepts to Philippine design setting.
The company veers away from the conventional and common in its design. It infuses function and ingenuity in all its creations, breathing new life into traditional design models and methods. It challenges and stretches the possibilities of design context in the Philippines—from more than a simple guide for construction, design becomes an inspiration and a purpose. With this, the company seeks the realization of avant-garde ideas into perceivable structures and space.
Its philosophy is inspired by the “random responses” of life. Life is filled with an endless array of disparate events and elements, and we perpetually try to make sense of it by piecing everything together. How we are ale to combine these elements determines the significance and fulfillment of one’s life. Only then will we perceive and appreciate the juxtaposition of different elements.
The same theory is applied to the firm’s designs, through unique and unusual design compositions, "random responses" to specific contexts become a design strategy. Balance between the different components is achieved to form a coherent whole, one that marries intelligence and imagination. This design nature creates an exciting, vibrant, and forward-looking aesthetic. With its distinct creativity and vigor in all of its endeavors, the firm hopes to uplift the current state of design in the country.