Cesana SPA

For more than thirty years Cesana has been exclusively dedicated to searching for new formal and functional values, for shower enclosures. It is a point of reference for the market and anticipates every evolution of the product category; it thinks of others first and loves to envisage the future. In today’s bathrooms the equipment is so closely interlinked, that it needs to be thought of as a system, each element needs to be flexible enough to perfectly adapt to the available spaces, occupying them as rationally as possible. The bathroom is no longer an exclusively service domain, it has become a place of well-being where we relax and take care of our bodies. Thus one of the aims of Cesana’s corporate culture is customer satisfaction, which is one of the commandments of total quality and in its philosophy the product is not only considered a commercial object aimed at reaching certain results, but also, and more importantly, the showcase of the company’s abilities and proof of its continual research and evolution. The development of Cesana’s products is entrusted to an in-house research centre, a team of technicians and designers who work in compliance with the companies rigorous decisions, thinking up things which are not only innovative but also safe, hygienic, long-lasting and easy to use. An analysis of consumer requests and needs is essential for setting up any successful strategy. For this reason, based on a breakdown of requests, Cesana has segmented the market and thus its production into different purchaser types and matching products. There are three product lines which contain more than 7,000 Cesana proposals: Linea Verde, a collection of “unique pieces”, Linea Blu, innovation as value and lastly, Linea Rossa, functionality as solution.