From a strong local heritage in South Australia, Fielders now maintains a respected position as the supplier of choice to local, regional and multi-state customers across a range of segments and product categories. Today we have a broad-based, leading position in South Australia and Western Australia while maintaining a specialist and targeted presence in New South Wales and Victoria. Fielders' success and customer loyalty is born out of seeking to help customers succeed through strong personal relationships, innovative product and service solutions and flexible responsiveness to customer needs. A proudly parochial brand, Fielders- through our long history- has developed a deep connection with our customers, communities and people, ensuring we continue to be the preferred local choice in those regions and segments we operate.