INFORM Studio (INFORM) is a woman-owned (WBE Certified) multi-disciplinary practice with offices in metro Detroit and Chicago. We specialize in the design of mixed-use, community, cultural, learning, retail, hospitality, urban design, and housing projects all across the nation. As a team of architects, interior designers, MEP engineers, urban and computational designers, we are focused on changing the way the built environment is designed and delivered to bring positive change.
We are committed to creating experiential connections between people, place, and culture. We design to support expression and create identity. We design to strengthen communities and connect its members. We design for inclusion because we believe every person has value. We design for tomorrow because it can improve today.
We believe the most successful design outcomes converge innovative insight with the right information and data streams. With a data-led design process, we work to formulate solutions that go beyond formal expression and into valued performance measurables. It enables us to continually learn; leveraging and adapting our knowledge to solve the next challenge. It also affords us the freedom and framework to quickly iterate through new ideas and untapped potential on each project. By allowing data to guide design, we can see first-hand the immediate impacts our design suggestions have on financial, environmental, and performance goals prior to projects being realized.