LAGO

In the crowded world of domestic design, Lago takes its place as an emerging brand, thanks to a collection of stimulating products and a corporate philosophy which embraces interaction between business and art, coupled with on-going research into sustainable development. Corporate values Our core values are: quality of life, being together and re-claiming the home as domestic environment and no longer a transitory space; through the influences provided by the people who live there and who can enrich these spaces with design that combines quality with the right price. A company headquarters with the spirit of a home. The central role in the business is once again occupied by the people; opening up the territory and promoting economic and cultural development in an intelligent manner – after all, the man who creates is also the man who uses. A studio which hosts young university students and designers from around the world: creativity, friendship and the exchanges which enrich both the mind the work created, these elements come together in our products. The product Simplicity in the forms - subtraction rather than decoration for its own sake; ample possibilities for customisation through colour and modularity; quality materials combined with the skill of the craftsman; accessible prices. These are the elements which make a Lago product immediately recognisable. Tangram, Statica, Net, 36e8, Fluttua, 30mm, the NOW wardrobes and the new kitchens have all become icons within the collection, acclaimed by critics and market place alike. The growth In 2006 the company became a publicly listed company. Alongside the traditional family-based structure, recent years have witnessed a process of restructuring in management and production methodologies. A vital transition essential in order to be able to manage positive growth rates and face the difficult challenges of the international market place. Today, turnover is around €30 million, with around 150 employees (of which over 25% hired in 2008). An important new distribution strategy has also been initiated, with new shops opening around Europe, in partnership with major showrooms. The client In today’s market, it is essential that companies take note of the need of their customers. We try to go further, entering into discussion and debate through a study of how to enrich and involve the customer in the idea of bettering their life through the process of furnishing their home. In this way we have created the blog "Design Conversation ", Italy’s first corporate blog. Lateral projects Lago is continually involved in so-called “Lateral ” projects, initiatives running in parallel with the work in development, production and the launch of new products. These Lateral projects see the participation of universities and emerging artists. Among these initiatives; the “Art Waiting Room”, the first corporate waiting room transformed into an art gallery and “The Apartment-Lago Temporary Shop”, a project launched during Salone del Mobile 2009 that perfectly embodies the continued reflection of Lago into the idea of redefining and re-inventing spaces for selling and putting together the company, its customers and the products.