LuceTu is the story of two brothers in love with their hometown Milan, which they have seen changing in the soul and evolving over the years. Isacco and Nicole founded LuceTu with the aim of enhancing the artisan tradition of the small Milanese workshops, creating irresistible jewel lamps rooted in Milanese history. To ground in the cultural background of the city, each collection is inspired by fragments of Milanese popular culture. Images of old traditions emerge, which are inseparably linked to the identity of the lamps. Hence the choice for products names in old dialect.