Luchford

AT LUCHFORD APM WE BELIEVE THAT GREAT PR IS ONLY AS GOOD AS THE POWER, RANGE AND BREADTH OF AN AGENCY’S CONNECTIONS BOTH ON A NATIONAL AND INTERNATIONAL LEVEL. IN ORDER TO BE TRULY GREAT, COMMUNICATIONS MUST TAP INTO A BROADER CULTURAL CONTEXT THAT MAKES THE BRAND RELEVANT TO THE LIFESTYLE OF THE CONSUMER, NOT JUST THEIR IMMEDIATE NEEDS AND WANTS. WE STRIVE TO CONNECT OUR CLIENTS TO ART, TO DESIGN, TO THE PERFORMING ARTS – IN SHORT TO ANYTHING WHICH WE FEEL BEST EXPRESSES THE CREATIVE ETHOS OF THAT BRAND IN A WAY THAT WILL ENGAGE AND ENTHUSE THEIR CHOSEN AUDIENCE. WE TAILOR OUR APPROACH TO EACH CLIENT, USING INCISIVE STRATEGIC INSIGHT AND CROSS-FERTILISATION OF IDEAS AND KNOWLEDGE TO CREATE CAMPAIGNS THAT STAND OUT FROM THE CROWD AND GET GENUINE RESULTS.