MODU was formed as the product of a three year-long design alliance between two architecture and design practices. It is led by Phu Hoang and Rachely Rotem, both of whom have significant design and building experience in the United States and abroad. After the successful collaboration of their practices, they continue their design alliance as MODU.
Phu Hoang, AIA, NCARB: Principal
Phu Hoang leads MODU as an architect with extensive national and international design experience. Prior to founding MODU, he was the principal of Phu Hoang Office. In 2009, he won the Architectural League Prize (Young Architects Forum); he has also won several recent international competitions and design awards. Before starting his own practice in 2006, he worked for internationally-renowned practices in London and New York, where he served as Project Director at Bernard Tschumi Architects from 2001 to 2006. He holds a Bachelor of Science degree from the Georgia Institute of Technology in Atlanta and a Master of Architecture degree from Columbia University in New York. He is currently an adjunct professor in the Advanced Architectural Design program at Columbia University. He is a licensed architect in the state of New York and holds NCARB certification.
Rachely Rotem, Assoc. AIA, LEED AP: Creative Director
Rachely Rotem leads MODU with years of experience working at a diverse range of design scopes and scales. Prior to founding MODU, she was the principal of Rachely Rotem Studio. In 2004, she won the “Catch the Light” international competition for the Athens Olympic Games. She has also won several recent international design competitions and awards. Before starting her own practice in 2009, she worked for established architecture practices in both Tel Aviv and New York, where she was a Project Manager for Leslie Gill Architect. She holds a Bachelor of Architecture degree from Technion (Cum Laude) in Haifa and a Master in Advanced Architectural Design from Columbia University, where she was awarded both the Lowenfish Prize and the William Kinne Fellows Prize. She currently teaches in the Master of Architecture program at the University of Pennsylvania. She is a LEED Accredited Professional and a licensed architect in Israel.