TODD HOLLOWAY: FOUNDER & CHIEF DESIGNER
Todd, the founder of Pot incorporated, is a landscape designer and a plant fanatic. He started his career in his late teens with an intense urge to grow food. Using his parents property to grow an assortment of eclectic fruits and vegetables, he commenced a search to formally educate himself in sustainable food production.
In 1994-95, he studied landscape horticulture at Capilano University and in 1996 he attended the Center for Agroecology & Sustainable Food Systems at the University of California in Santa Cruz to study organic agriculture.
A PASSION FOR PLANT ART
Todd’s passion for the world of plants led him to establish Toad Landscape Company in 2001. He accumulated a diverse client base ranging from young professionals to property developers who found his meticulous, artistic landscapes and plant design captivating. Over his years running Toad Landscape Company, he found a niche in container plant design which influenced the inevitable creation of Pot Inc. which has become his outlet for an addiction to plant art and exterior design.
POT INC: PUSHING THE LIMITS OF PLANT DESIGN
At Pot Inc., we’re driven by a desire to stretch plant design to its climatic and creative limits. Much of the inspiration behind our design work comes from beautifully architectural plants with bold leaves, sharp contrast and brazen textures. We hand pick every plant for our designs based on its quality, shape, health and ability to stand up to the conditions we’re placing them in. Todd stops at nothing to create the perfect arrangement, often searching several local nurseries for the best varieties to suit his designs. Soil, lighting conditions, drainage, container and garden location are all taken into consideration before composing any design.
Pot inc is honoured that our pursuit for exemplary plant design has landed our work in several garden magazine issues throughout North America. Check our press page for our most recent media coverage.
IF YOU CAN’T FIND IT, DESIGN IT!
Pot Inc’s planter design aspirations were borne out of necessity due to the lack of available modern, quality containers in the retail market. After constant unsuccessful attempts to purchase contemporary, quality planters for our clients, we found it a necessary, yet welcome challenge to design our own. We began with utilizing concrete in 2008 to construct our designs and quickly realized the complexity and limits of concrete to be more troublesome than beneficial. After researching plastics, ceramics and fiberglass, we realized that metal was our medium of choice. In 2010, we started offering custom metal planter fabrication to new clients and over time settled on aluminum as the best material to use for a wide range of large contemporary designs.