project /n/ a collaborative enterprise:project /v/ to forecast or extend:
Project : Architecture is an award-winning design lab at Seoul National University established by John Hong in 2015. Practicing in both Korea and the U.S., the work of P:A incorporates core ideas of human and ecological networks into the design of institutional, residential, and commercial projects.
Belying its seemingly generic status, the word ‘project’ has two important definitions: As a noun it describes a collaborative enterprise, an umbrella under which shared goals converge into concrete realization. As a verb, ‘project’ is an emboldened look into the future. With the urgent state of climate change and the environmental and social challenges that follow, the role of architecture will become even more central in creating resilient environments.
Our working methods are based on integrating research, technology, materials, and atmosphere into catalysts for positive change. By projecting precise questions we are able to converge diverse criteria and constituents around democratically shared objectives. And like the democratic process, we invite debate and discourse along the way as a key means to discover new and better paths.
