Something that is becoming increasingly rare: words that are promised, but not always practiced.
Words like: High Standards. Close Partnership. Exceptional People. Personal Involvement. Attention to Detail. Realistic Budgeting. Commitment to Schedule.
Words that are easy to write on a website but not so easy to deliver on a works site. Which is why the best people to comment on them isn't us. It's our clients. It's they who are the most truthful and who can vouch for us practicing what we prefer them to preach.