SOFTlab is a design studio based in New York City. The studio has designed and produced projects across almost every medium, from digitally fabricated large-scale sculpture to interactive design to immersive digital video installations. As a studio, SOFTlab embraces projects through a mix of research, ideas, and craft. On one hand the studio is invested in projects that require significant research and experimentation. These projects provide a testing ground for us to help germinate a studio environment that is ripe with creativity.
In 2012 SOFTlab was awarded the Architectural League Prize for Young Architects & Designers, and previously in 2010 the studio was selected for the New Practices New York award by the AIA Chapter of New York along with 7 other young studios. The studio has produced a wide range of design projects and collaborated with various artists, designers, publications and institutions including MoMA, The Metropolitan Museum of Art, New York Hall of Science, Eyebeam, New Museum, 3M, Vice Media, Intel, The New York Times, Surface Magazine, EPFL, Pratt Institute , and Columbia University. The studio has exhibited work in galleries throughout New York City. The studio continues to work on many projects in New York while taking on new projects and clients in Europe and Asia.