Samantha Ósk Denidóttir is an interior designer and founder of the popular international design blog LoveNordic. After years of sharing her inspiration via the blog, she decided to co-found Story North as a platform to share her favourite products and designers. Born to an Icelandic mother and English father, she takes great inspiration from the landscape and nature of her home country which greatly influences her design work and selection of products.
This new venture represents a collection of products from around the world which we hope you will love as much as us. Our products come mostly from the Nordic countries but also other parts of Europe and Asia. The work that we have selected is varied, ranging from established designs that have been around since the 30's to brand new designs from up and coming artists. Irrelevant of when they were designed, all are made with love, thought and integrity, this is very important to us, we offer them to you as we have bought them, use them and love them. There are less expensive alternatives that can offer the same function, however they will not last the test of time in terms of design nor durability. Throwaway-ism is so prevalent in UK culture - we are advocates of saving up for the piece that you love - these pieces will last a life-time and will be passed down to younger generations. This is a truly Scandinavian concept and is one that is instilled in every day life from a young age, the result is that they surround themselves with pieces that are well-made, functional and beautiful - usually with an interesting story to tell!