Studio Gooris Limited

Frédéric Gooris Frédéric Gooris, Belgian industrial designer, born at Leuven in 1974, graduated from the Hogeschool Antwerpen in 1998. In 1999 he moves to Milan, where he obtains his Master in Design at Domus Academy. The next 5 years he gains experience working for Philippe Starck and Stefano Giovannoni working on a very wide range of projects for internationally renowned companies such as Target, Alessi, Laufen, Oras, Inda, Magis, Deborah, Lavazza, Hannspree, Nissan, Helit, Siemens, Modo and Ycami. Besides being a creative mind, he is also a driven entrepreneur: in 2004 he founds Studio Gooris in Milan doing product, concept and interior design for companies all over the globe, including Alessi, Seiko, Minotti Cucine, Target, Ferrero, Nespresso, Levis, JCPenny, Foreverlamp, 101 Studio Limited (Sun Hing Vision Group), among others. In 2009 he co-founds Bombol, a company for design oriented baby furniture. In search of new creative adventures he makes a bold move: in 2010 he moves to Hong Kong, one of the most dynamic cities in the world and located at the doorstep of the factory of the world. Today, Studio Gooris Ltd is a flexible partner for its clients that span renowned companies, start-ups and manufacturing companies that simply want to take matters in their own hands. Design philosophy Originally founded in Milan in 2004, Studio Gooris Ltd is a Hong Kong based industrial design studio where innovation and narratives are fused into emotional products. Design is more than just aesthetics; our needs constantly evolve. New products must stay ahead of our changing environment and offer innovative answers to improve our everyday lives, because just like relations between people, beauty without substance is no base for a lasting relationship. Vice versa, design is more than just function. We are after all human beings and we only feel truly alive when our hearts are on fire. Deep down, we are still attracted to things in pretty much the same instinctive way since we were a child, and it is the embedded narrative in a design that catches our attention and eventually makes us fall in love with it. The larger the group of people that intuitively understand the design language, the more successful a product will be. By seamlessly unifying emotion and innovation, we design products that create a strong relation with its user, which ultimately translates into brand loyalty. This is our core expertise.