The Fractal Group LLC, is a design firm based in NYC and works with licensed professionals to provide thoughtful and creative solutions for buildings and spatial environments. Our design philosophy focuses on intricate detailing, innovative material selection and an emphasis on weaving the traditional style of landmarked buildings all within a contemporary design language.
Ulises Liceaga, principal of the firm, believes that a designer should also take the role of a general contractor in order to assert control over every aspect of the continuing process from initial design to final completion. This allows freedom to execute a clear vision.
Every element receives a high level of personal attention from all individuals working on the project from conception to completion. With each member designing an aspect of the project, all the pieces come together to form a cohesive whole, much like the fractal formation that inspired the company's ideology.
One of the Fractal Group's unique qualities is its ability to create a clear dialogue between art and architecture, partnering with established artists and professionals from various design disciplines outside the practice. With a belief that successful design is one that responds to the needs of modern life and culture, The Fractal Group's evolving design language bridges the gaps between the past and present. By incorporating new technology, different art disciplines, and a design-build approach, The Fractal Group creates well-balanced and exciting spatial experiences.
