THIS IS IT is that feeling we get when we see a color combination that makes us appreciate color in a new manner. It is that excitement we feel when we work on a design and somewhere along the process, the design seems to lead the way and reveal to us the solutions we were looking for. It is that certain awe when beauty is present, when curiosity unravels layers of textures, light, and materials.
THIS IS IT is our pursuit of creating good, fresh and pleasant spaces.
Architects Tal Nisim and Noa Kedar co-founded This is IT in 2016, after working for several years in some of Tel Aviv's leading architecture and design firms. Their shared interest and passion for Art, Fashion, and Multidisciplinary Design, alongside their persistence and uncompromising nature, make a solid base for the studio's work culture and design methodologies.
We have a great fascination in spaces and the atmospheres they create; the memories they embed in us, the feelings they evoke. While the design process is usually long, complex and challenging; eventually, spaces must express some clarity, they should translate ideas and qualities without much effort felt. That contradiction fascinates us, it keeps us working harder and rethinking our moves, thoughts, and choices.
The studio designs residential spaces as well as restaurants and retail. We put much emphasis on details, materials, volumes, and colors. From the initial research to the
complete visual concept, we focus on creating a language for each project, made of all its details, bespoke objects, and selected elements.
