Welcome to the world of Way Basics, where we serve and inspire families who appreciate frustration free essentials as much as we do!
We believe in treating everyone as if they were our friend, protecting our environment as if it were our home, and finding creative solutions to over complicated challenges. Every product is built with you in mind; inspiring you to build your own possibilities!
In the beginning, inspiration struck our founder, Jimmy, who wanted to create a recycling bin made from recycled paper.
This seed of an idea grew into recycled, paper-based furniture, becoming the foundation of our brand. This protects our planet as it does not consume the enormous amount of resources needed to make other wood-based products.
We’ve made a heartfelt commitment to contributing to those in need.
When you buy Way Basics furniture, you’re helping improve the world in other ways, too. We are always interested in helping those who need a helping hand: from victims of natural disasters, children escaping from domestic violence, or working families living below the poverty line.
About Way Basics
From our product names to how we work with customers and associates, we like to keep things easy and simple. We put a lot of thought into our work and products to achieve simple yet powerful solutions. An eco-company? Yes. A green company? Yes. But these are not our selling points. We are not being green to be different. We just are because it is fundamentally right.
How did the name Way Basics come about?
Our name depicts how we, as a company, are doing things in a different way and catering for our customer’s lifestyles. Each of our products are simple and brought back to the basics, so they can fit into your home. Your product, your home, your way... Way Basics.
What does the square logo represent?
Our logo goes back to the idea of simplicity, while evoking thoughts of nature and sustainability through the green and brown coloring. Notice how the outside square is slightly tilted in our logo? That’s because we are a unique company, and we like to do things our way, to benefit our customers, no matter how ‘tilted’ it sounds. The last piece is the green inner square which represents our heartfelt commitment to protect the environment through our products and company philosophy.
Our tagline: “building possibilities” describes all aspects of our business. From helping you “build” your career, to helping a customer “build” a furniture solution, we are always building possibilities. With one look at our products, customers instantly see the possibilities of building Way Basics into their lives. The Cube may be a storage unit to a college student, a stool for a toddler, or a footrest to a musician. This is why we do not categorize our furniture as “children” or “office” and instead, leave it up to your way!
We are committed to making your Way Basics experience the best it can be!