Project: Ellementry  Retail Store, Bengaluru

Location:- Kaypee icon,1147, 12 th main road, hal 2 stage, Indra nagar, Bengaluru

Date of completion:- 15 th may 2019

Photography credits : Tej

Client brief

Client for the Retail store is the owner of Ellementry brand. He very carefully explained their six pillars of the brand ideology which includes Handmade: Every single product of ours is handmade. 

Fusion: Fusing elements enhance utility and beauty, both.

Sustainable: We’ve learned from nature that what looks good also does good.

form and function: The universe shows that utility and beauty go hand in hand.

culture revival: Our creation celebrates our roots. It grasps from culture and revives it.

food safe: Every fusion, pattern, design, and material we use is food safe.

He wanted to incorporate these pillars while designing the store. He also aims to have a store for which can give new shopping experience and place for life workshops and facilitate these activities in a cafe.  

Concept

The concept was to design the store around their six pillars of ideology. The color pallet and material mood board to be minimal and earthy so to enhance the products. Due to a lot of activities happening inside we conceptualize to have good circulation but need to tie areas perfectly.

The whole concept was to sell the products keeping in mind the aesthetics of the space. Each and every part of the store should have its own individual identity and function. We focus to attain theatre-like setup which can be easy shifted and change to perform different activities every time needed.