Equinox worked with A+I to create a wholly new headquarters concept in Hudson Yards. The 117,000 square foot space is the first major move since the company established its home in New York City nearly thirty years ago.

The company asked for an elevated, holistic office experience inspired by and worthy of the brand. The new workplace houses the executive, marketing, design, construction, and operations of the company, located within the same building as the company’s largest fitness club and first Equinox Hotel.

Through an extended strategic engagement phase, A+I learned that the most impactful space would be one that could increase creativity and innovation, amplify movement while bringing people together, prioritize personal and planetary sustainability, and reflect Equinox’s evolving
identity as a premier luxury lifestyle brand.

Spread across four floors, the space is arranged as a constellation of program elements that embody the Equinox core themes of movement, nutrition, and regeneration, all linked through clear sightlines, enticing pathways, amenity spaces, and a variety of work and meeting areas.

The design adapts and unites elements found in both the fitness clubs and Equinox Hotel to create a wholly new, high-performance work space.