The new flagship facility for the world-renowned New York Dermatology Group occupies the second floor of a classic Fifth Avenue landmark building situated on the Northeast corner of Fifth Avenue and East 19th Street, within the ‘Ladies’ Mile Historic District.’ The project comprises of 7,000 sq ft of new wellness and treatment facilities and a new, discreet VIP entrance from East 19th Street. The design accommodates 8 new state-of-the-art treatment rooms, blood infusion facility, nutrition center and 2 new cryotherapy treatment facilities, each with their associated support spaces, reception and retail product area. The distinct characteristics of the NYDG’s practice - - deeply personal, calm and care-focused approach coupled with the use of latest technological procedures -- are reflected by a subtle and sensuous yet controlled and classic palette of materials that communicate a sense of timeless luxury, warmth and professional exactitude within this new dermatology and wellness center.
Treatment pod
To preserve the integrity of the original, light-filled loft space, BHA created a simple refined object that sits within the larger volume, set apart from the surrounding walls, containing the treatment rooms. brandon haw architecture LLP 375 park avenue suite 3308 new york, ny 10152 +1 212-300-8440 2 Measuring approximately 20 ft wide x 92 ft long and clad in a custom made interlocking fiberglass panel system, reminiscent of a curtain frozen in time, its curvilinear and sinuous profile is deliberately separated from the dark industrial wooden floor, stopping short of the ceiling to accentuate its objectlike quality. With its delicate opalescent ivory color and bronze finish detailing, the doors, trims and reception areas are integrated into one holistic system that conveys timeless quality and attention to detail. The separation of the treatment rooms to the external façade organizes the principal circulation along the edge of the space for all visitors and staff to enjoy, maintaining the quality of light of the original space. The use of solid reclaimed industrial stained oak flooring from Germany sets the ground plane, above which white polished plastered walls with bronze baseboards and door trims create the backdrop for the treatment rooms.
Treatment room
Working alongside the fabrication and installation team led by Paolo Cassina Custom Interiors, in association with Sailing, a second-generation bespoke yacht interior fabricator from Pesaro, Italy, BHA created a solid dark stained wooden baffle system that would screen out the services above and integrate the lighting that has been developed in collaboration with Fisher Marantz Stone.
Within the treatment rooms, solid ground quartz flooring, creates an easily maintained seamless surface essential for procedural spaces. The ceilings are defined by a simple, evenly lit panel that can be dimmed to a comfortable and reassuring level upon entering or to a brighter level when any procedure is in progress; this light being augmented by specific task lighting integrated into the ceiling zone. Custom-made cabinetry and countertops integrate each operational requirement from the New York Dermatology Group. Hand built by Sailing in Italy under the auspices of Paolo Cassina Custom Interiors, the same bronze trims create the continuity of detailing throughout the center.
Furniture
The design of the space is complemented with a new custom furniture range developed by Brandon Haw Design and fabricated by Paolo Cassina. In the guest waiting room, NYDG shall exhibit the first sofa along with armchairs and side tables developed for the project in camoscio leather with bronze finish metalwork and white Italian marble table tops.
VIP Entrance
Taking its cue from the numerous classic goods entrances found historically in the Ladies’ Mile District, BHA designed a new discreet entrance from E19th street. Using blackened steel panels, the door and over-cladding of the hoistway shaft is consciously understated and contemporary in its minimal detailing.
