Westminster Council has approved plans for the second phase in the redevelopment of 26-48 Oxford Street in London subject to the signing of S106.
ESA – part of Capita Symonds – is leading the design of this key West End regeneration project on behalf of developer Oriana GP Ltd, a joint venture between Land Securities and Frogmore.
The scheme will create a mixed-use, retail led development providing high quality, retail accommodation, maximising the Oxford Street frontage, which will extend to 76,500sqft over the basement, ground and first floors. There will be 18 high quality private apartments ranging from one to three bed units.
The second phase follows the success of the initial phase which delivered 149,000sqft of retail space, let to Primark for their flagship store.
Tim Allibone, Asset Management Director at Land Securities: “We are delighted that we can progress with our plans which will make a significant contribution to the regeneration of the eastern end of Oxford Street. Our development will create some of the most outstanding retail and residential accommodation available in one of London’s most famous shopping locations.”
Eric Roseman, Director of Asset Management at Frogmore said: “This second phase in our planned regeneration of the Oriana block is particularly satisfying and as the momentum gathers around our ground-breaking Primark scheme, Crossrail, Centre Point redevelopment and St Giles, we will see the eastern end of Oxford Street finally come of age”
Kevin Wylde, ESA, said: “This is a pivotal point in the history of this site. As architects we are privileged to have the opportunity to further catalyse the renaissance of this long neglected area. Our design ethos has been to delicately stitch the historic and contemporary fabric to provide a sensitive architectural intervention and enhance the streetscape. The challenging site comprises a remodelled listed building, three retained facades, five new build facades, retained and new build structure; to be implemented over existing trading retail. All of this sandwiched between the busiest shopping street in Europe and the incredibly narrow Hanway Street Conservation area.”
Works on site are due to start in July 2013.
