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Brand experience

An overview of projects, products and exclusive articles about brand experience

Progetto • By Bude ArchitectsNegozi

PLEKA Cosmetics Showroom

The multi-brand professional cosmetics showroom is located in the basement of an early 20th-century building in the Kyiv historical center. The two-room space combines several functions as a retail space, an office for meetings with clients and processing online orders, a product testing area, and a place for providing beauty services.   Andriy Bezuglov Andriy Bezuglov Andriy Bezuglov – When we researched the brand to reflect its identity in the interior, we learned that the company establishes warm and long-term relationships with its customers. Therefore, it was important to express this friendliness through the space, by creating an atmosphere of trust and comfort. – says architect Denys Shataliuk.  ... Altro

Progetto • By Finkernagel RossBar

Italians

Ridefinire il sito di un concetto di ristorante esistente, stanco e in fase di roll out globale, in un'esperienza culinaria unica che diventasse una destinazione per gli abitanti di Braunschweig, in Germania. Mood Authors Mood Authors Mood Authors Mood Authors Mood Authors Mood Authors Mood Authors Altro

Progetto • By Space MatrixUffici

Simmons & Simmons

Nestled amidst Singapore's bustling financial district, Simmons & Simmons, a global law firm renowned for its collaborative ethos, has unveiled a transformative new workspace. Inspired by the firm's rich history and the power of synergy, the Space Matrix team crafted a space that is more than just a physical environment; it's a harmonious blend of design, culture, and collaboration. Space Matrix Space Matrix Drawing inspiration from the mesmerizing phenomenon of murmurations, where thousands of birds dance in perfect unison, the office layout is a visual symphony. Acoustic panels resembling the birds' formations and the overall design create a sense of movement, rhythm, and interconnectedness. Space Matrix Space Matri... Altro

Progetto • By 2BOLDUffici

Orquest & Decide4AI HQ

Decide4AI e Orquest sono due start-up gemelle che sviluppano software per l'ottimizzazione dei processi. Grazie alla loro esperienza nell'analisi avanzata, aiutano i loro clienti a migliorare l'efficienza delle operazioni attraverso l'automazione di alcuni compiti. Entrambe le aziende condividono la sede centrale sin dalla loro nascita (Orquest è nata come prodotto di Decide4AI), quindi i loro team coesistono e lavorano in modo molto simile. Víctor de la Fuente Costituiti da un gruppo multidisciplinare di esperti in analisi dei dati, programmazione ed esperienza utente, trasmettono il lato più umano dell'intelligenza artificiale con cui lavorano. Con profili altamente professionali la cui cordialità e buon... Altro

Progetto • By 2BOLDUffici

Circular Madrid HQ

Circular è un network per l'assunzione di talenti tecnologici.  Progettato appositamente per i selezionatori interni delle aziende tecnologiche in rapida crescita, è il network di reclutamento ideale per trovare talenti. Funziona anche in senso opposto, fornendo a ogni candidato consigliato un'esperienza di ricerca di lavoro di prim'ordine. Víctor de la Fuente Basandosi sull'effetto raccomandazione (ogni candidato viene approvato dai reclutatori interni), la chiave di volta del suo DNA è la comunità.  Il risultato: un'esperienza di assunzione professionale, agile e affidabile. Víctor de la Fuente Al terzo anno di vita, dopo aver affrontato un'ampia espansione e prevedendo que... Altro

Progetto • By Valerio Dewalt TrainUffici

Glassdoor Chicago

Situated in Chicago’s Fulton Market—a neighborhood characterized by its industrial warehouses-turned-hip design and tech workspaces—Glassdoor’s new Chicago office reflects the transparency and humility of their company culture, while honing in on the neighborhood’s historic identity. An abstracted reinterpretation of their former Chicago office, this space’s curved glass and rounded walls soften the formerly industrial space and nod to the natural evolution of the company. The building’s offset core allows for an open floor plan with simple, yet meaningful circulation that takes on the shape of the iconic Chicago “Y”. The use of natural, raw, and transparent materials reflect the transpa... Altro

Progetto • By LTDFUffici

Coast to Coast Experience Centre

Every experience centre's design vocabulary reflects the nature of work that happens within. Designing commercial spaces to display construction materials requires an indirect design approach that can capture the essence of the brand. The brand office and experience centre for Coast-to-Coast, India’s leading brand that caters to the architectural millwork and wood veneer needs of the architecture and design industry, conveys a unique brand narrative through its interior design. Tushar Garg Located in Gurugram’s Grand Mall, this space is the first flagship experience centre of Coast-To-Coast. The design brief to LTDF for the experience centre and design studio (collectively comprising 3600 SQ FT) was to create tactfully pla... Altro

Progetto • By Parallect DesignNegozi

Shuttle·Smart Life Experience Hall

The project is located on Gala Mall, Lujiazui, Shanghai. As an important part of the urban planning of Lujiazui Binjiang Financial City, the mall is surrounded by financial centre business districts. The store area is about 108 square meters. It is a smart home experience hall. Its brand provides high-tech humanized modern smart home products and smart control strategies. Caption Based on the positioning of "smart life" and the fundamental demands of product exhibition, we propose the design concept of "module space", and use the "round corner module" as the basic carrier for experiencing the functional space, arranging the spatial blocks with unified form and different functions in a nested way to organize the linear space, so that t... Altro

Progetto • By BergmeyerRistoranti

Shake Shack Somerville, MA

Come un'esperienza gastronomica ideale, una collaborazione di design continua si basa sull'offerta di menu freschi e di alta qualità e su un servizio costante. Caption L'espansione dei ristoranti Shake Shack è stata una ghiotta opportunità per introdurre l'esperienza del marchio Shake Shack e servire i suoi deliziosi menu in una lista crescente di locali in tutti gli Stati Uniti. Il nostro approccio collaborativo al progetto e la nostra partnership di fiducia con la catena di fast-casual ci ha permesso di assumere molti ruoli con il loro team interno nel corso degli anni, tra cui la progettazione di prototipi, l'implementazione, il design degli interni e l'architettura del progetto, per citarne alcuni. Caption... Altro

Progetto • By Tagir Fattori ArquiteturaShowroom

Power Lume Experience

The Power Lume Experience is, above all, a showroom for the brand's products and innovations. However, it is not limited to presenting its portfolio, it also creates unique and playful spaces to be explored by users who are invited to create their own experiences.   Marcelo Donadussi The spaces were conceived to immerse the visitor in a luminous environment. To this end, a path full of sensory experiences through lighting was created. Furniture, textures, materials and coatings are minimalist and functional, while the environments were designed to stimulate the imagination and create unusual records for sharing. In the midst of this gallery-style route – the Power Lume Experience – the spaces have lighting as the prot... Altro

Progetto • By BrigadaUffici

ecx.io Digital Agency

The digital agency ecx.io, which is part of the global IBM family, has opened a digital excellence center in Croatia with offices in Zagreb and now at a new location, in Varaždin. With a new concept, we wanted to blend the office space that provides the conditions for efficient, highly professional work together with a homely atmosphere that provides employees with a right amount of relaxation and informality. The entrance area has a corporate feel with the IBM and ecx.io brand color scheme, and it includes the rooms for meetings and interviews with new employees. Behind the walls and the glass surface of the entrance area lays a common area for employees which shows a more informal atmosphere among the employees.  Within the open sp... Altro

Progetto • By BrigadaUffici

Medilab One

Ufficio per una vita equilibrata Il successo del progetto si riflette in una serie di parametri, e uno di quelli chiave è una buona cooperazione tra l'architetto, l'investitore e gli appaltatori, che alla fine aiuta a creare la sensazione che gli utenti dello spazio provano. L'ufficio dell'azienda MEDILAB ONE, orientata verso soluzioni innovative nel trattamento delle malattie croniche, è un esempio di esigenze e aspettative soddisfatte di tutte le parti coinvolte. I dipendenti dell'azienda volevano uno spazio di lavoro confortevole che riflettesse il carattere dell'azienda, la loro professionalità, così come la loro cura per i pazienti. Jure Živković Jure Živković La distribuzione funzionale dei loca... Altro

Progetto • By BrigadaMostre

The One Croatian Story

The exhibition showcases a 20-year-long collaboration between Adris Group and the creative agency Bruketa&Žinić&Grey Collaboration is a shared journey with its own flow and events, and this journey is reflected in the design of the exhibition “The One Croatian Story”, inaugurated in the Adris Gallery on the occasion of the twelfth Weekend Media Festival. This journey, which represents the works as checkpoints of the creative collaboration between Adris Group and Bruketa&Žinić&Grey, is displayed as a series of cut circles that are expanding and shrinking, allowing the visitor to navigate through the works and stop in each circle to contemplate the meaning behind each exhibit. According to the curator’s visi... Altro

Progetto • By BrigadaUffici

Neos Office

Gravitating towards a creative and natural working environment Neos, the world-renowned and award-winning data analytics company that deals with advanced analytics, app development, and application of cloud solutions for large, global businesses has crowned its constant growth over the years with new 1,100 m² premises spread over two floors of an office building in Zagreb. In order to create a functional working space and a pleasant working atmosphere, the creative team at Brigada started thinking about how the space would be used. From the beginning, Neos expressed a strong desire for a common meeting place, because of the employees who, as consultants, work at other locations and occasionally come to the office, and because of the... Altro

Progetto • By BrigadaUffici

Everyone at this IT office loves Monday

Everyone at this IT office loves Monday Sometimes it’s hard to get back to the grind after the weekend, but Monday brings no blues to the Zagreb office of the international software company SAS. Even the first glance will tell you it’s much more than just a place of serious data analysis. SAS is a company that does business in 58 countries around the world and its office reflects the cosmopolitan spirit of employees, who come from all parts of Europe. This is why the creative concept in designing the Zagreb office was a synergy of differences, which, apart from employee profile, can be seen in the choice of colours, materials, and furniture design. Moreover, we connected the interior design with the visual identity of the comp... Altro