Product Name
D&A
Manufacturer
Joynout
Sofas
Other - sofas

The D&A aims to improve the way people interact in public Research on public spaces, focused on campus areas, showed that most public seating options are cramped, uninviting, and offer the users limited ways of interacting. ​A questionnaire presented to young students showed that there is a need for a new seating system that would bring different people together in a more inviting way. The D&A system was created for that purpose.


A better way to connect The system, offered in upholstered finish, forms interesting landscapes of crevices and slopes where people can relax, retreat and meet. These landscapes can be adjusted to fit in various types of indoor public spaces and create several layouts that encourage different forms of interaction.


Freedom of Choice The form encourages sociability but leaves open the option to sit apart - The freedom of choice in how to sit makes it easier and more comfortable for users to start up a conversation or simply sit and watch the world go by.​


Modular landscape A single D&A system is comprised of 3 modular units (6 meters long in total). ​ The units can be multiplied and create many types of seating arrangements, offering formal and informal ways to rest. Each sequence of units keeps a flowing form, just like a DNA structure.​


Location ​The D&A can fit into different crowded spaces like lobbies, foyers, lounges, libraries, clubs, galleries etc.


High quality fabric The fabric, made in Italy, is a high quality polyurethane leather-like fabric, available in different colors and has a rough elephant's skin texture. It's characters and look highly fit the requirements for intensive use and high abrasion. The look is natural, it is durable and requires low maintenance - very easy to clean with a damp cloth.


Publications and prizes The system was published already in several design magazines around the world and participated in different exhibitions, including an art exhibition in Nhow gallery in Zona Tortona in Milan (Italy). ​ Winner of Saphire prize by Bezalel academy of Art and Design in Jerusalem (Israel) and honorary mention in "Project of the Year" competition from Israeli Architecture magazine.

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