“ARTLIGHT, FROM DESIGN TO EMOTION”
Venini, a landmark of made in Italy design, is renewing its creative vision on Murano glass art tradition at Euroluce exhibit, held in Milan from the 4th to 9th of April, presenting new projects comparing the legacy of artists the likes of Ettore Sottsass together with the works of some of the most renowned contemporary designers.
With an endless dialogue between present and past, craftsmanship and designs, Venini is innovating its creative vision and shaping a whole new aesthetic language built upon cross-contamination. Masterpieces by great masters of the past still meet the tastes of today’s public while contemporary designers value the traditional glass manufacturing kept alive within Murano’s glass factories.
Inside a 120 meters large exhibition space, Venini is unveiling a world full of colours, forms and light effects animating the stage at Milan Furniture Fair. The stand at pavilion 11 is conceived as a study on the potential of glass art applied to lighting design with installations destined to public spaces and domestic environment, a series of iconic pieces selected by the company and reissued according to studies conducted on lighting technology and the work of international designers.
A special focus will pay tribute to the figure of Ettore Sottsass that between the 80s and 90s developed a very close partnership with Venini and created together some of the most appreciated collections of glass art and lighting design manufactured by the company founded in 1921 in Murano. Glasswork with its endless interpretations and colours has been one of the most defining elements of Sottsass’ creative work.
On the occasion of Euroluce exhibition, the glasswork company is presenting Venini’s “Artlight, from design to emotion” paying homage to Ettore Sottsass: an extraordinary collection of pieces signed by Ettore Sottsass in 1994 and reissued today. Blending forms, volumes and graphic signs, the lamps Kiritam, Ratrih, Darpanah, Bhusanam and Nopuram complete an elaborate and comprehensive study on West and East traditions combined into consistent design concepts. Heavily influenced by his journey to India in the 60s, the designer’s language is charged with symbols and references to the Far East clearly visible throughout the collection. A tribute to the forthcoming solo exhibit dedicated to him by Fondazione Cini and Pentagram Stiftung at “Le Stanze del Vetro” that will be held starting from April.
Not too far away from Milan Exhibition Centre, the Artglass project will be showcased in Via Montenapoleone within the elegant space of Venini’s boutique where glasswork is back into the limelight with a poetic display of pieces from the new collection turning craftsmanship into art and fueling manufacturing technology with passion and ambition.
“When we imagine glass objects, we feel very special emotions: we imagine light and colours that we cannot touch. Then, suddenly, there is light and there are colours, yet we still cannot touch them. They remain weightless, without temperature, living only in our imagination. All this produces very special emotions.” - Ettore Sottsass, 1994
Next to designs by Ettore Sottsass, in occasion of Euroluce, Venini is presenting an articulated collection of lighting modular elements and custom-made projects meeting all the customer’s needs, from private to executive demands. Venini can offer sophisticated light design solutions intended for large areas revealing the company’s versatile and comprehensive approach to the industry.
Once again Venini has been recognised as a leading company in glasswork design, a role that has already been acknowledged by international museums such as the Metropolitan Museum in New York, the MOMA of New York and the Victoria and Albert Museum in London which implemented glass art masterpieces by Venini in their permanent collection. Furthermore, the Venini Museum is gathering a historical heritage comprising drawings, photographs, writings and objects from over ninety years of glasswork manufacturing. The value of tradition intended as a mission to preserve its legacy is the inspiration behind the creative process and a fascination for everyone choosing the work by Venini.
As an ambassador of the made in Italy, today Venini is a brand owned by Damiani Group and launched an international development strategy to take abroad the prestige of top-class design manufacturing. The expansion schedule includes openings of new markets starting from the forthcoming inauguration of the Ginza boutique in Tokyo.
