The main feature of this retail space lies in the integration of online shopping experience into a physical space. Interactive mirrors can recognize the clothes that are being tried and allow customers to order, view and post on social media websites the content of their purchase. 12 “petals” booths corresponding to the 12 brands sold are integrating these mirrors, changing rooms and displays. The space also includes a cat walk, bars and a seminar room.
Client: 12 Retail Ltd. http://12retail.com/aboutus.html
On OVA Studio website: http://www.ovastudio.com/works/12-retail
Video on YouTube https://www.youtube.com/watch?v=ckDIRgHF5qE
Credit and Copyright: © 2014 OVA Studio Ltd.