12 Retail concept store - © 2014 OVA Studio Ltd.

12 Retail concept store - © 2014 OVA Studio Ltd.

Architect
OVA Studio Ltd
Location
Hong Kong
Category
Shops

Shopping Centres

12 Retail concept store - © 2014 OVA Studio Ltd.

OVA Studio Ltd as Architects

The main feature of this retail space lies in the integration of online shopping experience into a physical space. Interactive mirrors can recognize the clothes that are being tried and allow customers to order, view and post on social media websites the content of their purchase. 12 “petals” booths corresponding to the 12 brands sold are integrating these mirrors, changing rooms and displays. The space also includes a cat walk, bars and a seminar room.


Client: 12 Retail Ltd. http://12retail.com/aboutus.html


On OVA Studio website: http://www.ovastudio.com/works/12-retail


Video on YouTube https://www.youtube.com/watch?v=ckDIRgHF5qE


Credit and Copyright: © 2014 OVA Studio Ltd.

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