aEthEr Showroom

aEthEr Showroom

Architect
OUTIN. DESIGN
Location
Zhejiang, China | View Map
Project Year
2020
Category
Showrooms
© Wen Studio

aEthEr Showroom

OUTIN. DESIGN as Architects

The concept "Aether" originates from ancient Greece, known as the "fifth element" in addition to the four elements of earth, water, air and fire. Itis believed to the medium of all physical phenomena, the basic substance that fills the vacuum of the universe, and the component of all elementary particles of matter.

photo_credit © Wen Studio
© Wen Studio

From macrocosm to micro nature, from the motion of sun, moon and stars to the fission of cells, all areincludedin one conceptual system. All beings interact and fuse with other, forming an endless cycle.

photo_credit © Wen Studio
© Wen Studio

Brand | Emotional Connection

This explains thelogic behind the naming of aEthEr, a carpet brand that explores natural forms and constantly innovatesinstead of replicating.As a designer carpet brand, aEthEr hopes its products act as amedium that expresses emotions of space.

photo_credit © Wen Studio
© Wen Studio

The brand's JIA Series carpet, designed by Wang Chen, is inspired by nature. Its organic, freely interweaving composition forms a "fluid sculpture". The creation of the carpet implies naturalness, and echoes human nature. In an urban social context awash with vigilance and alienation, it stimulates pure and spontaneous interaction among people.

photo_credit © Wen Studio
© Wen Studio

The landscape photography work "The Power of Growth" by the brand's principal Li Wei, directly dialogues with nature and presents order and dynamism in the wild forest.The textures and colors of natural organisms inspire the brand space's positioning for seasonal curation, andbreed a series of carpet works that convey natural emotions in daily life.

photo_credit © Wen Studio
© Wen Studio

Spatial Design | Penetration and Extension

As conceiving this showroom, OUTIN. DESIGN intended to create a new way of exhibition by making use of the spatial form. With full consideration into the reasonableness of construction, the presentation of art, the commercial logic, and the interaction between people and the space, OUTIN. DESIGN team approached the design inan organic and experimental manner.Organic asymmetricallayout and interweaving blocks definea polygonal space, and endow it with architectural beauty and strength. A twisting circulation runs through the entire space. The staggered frames separate yet link different areas, enhancing the fluidity of light, air and producing playful visual and auditory experience.

photo_credit © Li Wei
© Li Wei

Starting from the narrow entrance, the view gradually opens up. Light, shadows, structures and colors are combined to evoke infinite imagination within the limited space, where simplistic forms and rich details are fully presented. The design takes element units as nodes, to extend the visual and activity field and compose the overall space.The interpenetrating surfaces blur the spatial order, and the transition of material textures implies the balance of the natural and the artificial. Featuring geometric composition and an artistic form, the staircase functions as an effective medium for guiding the experiential route, and acts as a visual highlight of the space as well.

photo_credit © OUTIN. DESIGN
© OUTIN. DESIGN

The design emphasizes the symbiosis of architectural space and nature. The rectangular atrium incorporates the tension of light and shadows, creates a soft atmosphere with indirect light sources, and increases the spatial scale.Each element in the space is like an organism, conveying the emotions of its creators.

photo_credit © OUTIN. DESIGN
© OUTIN. DESIGN

Artistic Presentation | Turning the intangible intothe Tangible

 Through simulating the state of nature and adopting structural expressions derived from naturalgardens, the designers created a tangible, imaginative art installation, which injectsan organic character and aesthetic linesinto the space.The oldtexture of waste material carries the traces of time. After processing, it reveals a sense ofstrength and beauty more relevant to life, and also softens the hardness of industrial civilization.

photo_credit © OUTIN. DESIGN
© OUTIN. DESIGN

 

Construction | Evolving from what Already Existed

Architecture often reflects the living habits and cultural memory of urban people. This is especially true to old buildings. After renovation, this architectural space becomes a mix of past memory, light, shadows and emotions. Its image reveals the fragments of daily life, as well as new thoughts on the relationship among nature, city and human.

photo_credit © OUTIN. DESIGN
© OUTIN. DESIGN
Project Credits
Product Spec Sheet

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