Ahujasons

Ahujasons

Architect
Group DCA
Location
New Delhi, India
Project Year
2015
Category
Shops

Showrooms

Ahujasons-An Unconventional Retail Store Design

Group DCA as Architects

Ahujasons | An Epitome Of Sophistication Located in the upscale Khan Market in central Delhi, the boutique store is designed for Ahujasons, a premium Indian retail brand. The store houses traditional, luxurious and hand-crafted products across varied segments from casual daily wear to high-end heritage shawls. The design brief from the client enforced a strategy that would target an array of customers across all segments and showcase the selected range of products in each category amidst a luxurious setting, while being subtle in display. With an intent of avoiding any overstocking, the store houses traditional products in a contemporary avatar for the modern discerning customer, and appeals to both young and old to enhance with an attempt to make traditional products fashionable in the modern-day context.

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Architects
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