Archello Awards 2026 · Enter your projects before 30 September 2026
Archello Awards 2026 · Enter your projects before 30 September 2026
Alum Eshet 2.0
Omri Amsalem

Alum Eshet 2.0

The company "Alum Eshet" is a company that produces projects using aluminum. Because of the rising need for the workforce in recent years, while rebranding, the company decided to relocate the planning department to a new office complex. The new space will include conference rooms, executive offices, a workspace divided into six teams, a kitchenette, a dining room, and a toilet.

photo_credit Omri Amsalem
Omri Amsalem

As part of the rebranding process of the company, we worked with monochromatic colors for furniture, partitions, and walls.

photo_credit Omri Amsalem
Omri Amsalem

The use of wooden floors was designed to warm the atmosphere, as well as the potted plants added dynamism and hue to the composition and lastly balanced the monochromatic colors in the space. Also, to distinguish the kitchenette and the service spaces, we created "orange" areas that differentiate them from the other workspaces.

photo_credit Omri Amsalem
Omri Amsalem

As part of learning the company's graphic language, we came to know the millimetric paper that is part of the company's logo page, which is used extensively in designing the coating systems they make at the factory. In order to work with the branding and bring it into space, we took the example of the millimeter paper and created a unique wall in the conference rooms and the open spaces. This particular wall is a "centimeter" wall- a magnetic board and an erasure panel which is shaped like square cubes derived from the millimeter paper.

photo_credit Omri Amsalem
Omri Amsalem
photo_credit Omri Amsalem
Omri Amsalem
photo_credit Omri Amsalem
Omri Amsalem
photo_credit Omri Amsalem
Omri Amsalem
Caption
Share or Add Alum Eshet 2.0 to your Collections